Lungomare
Brand identity design
Lungomare is a small café located by the sea, offering specialty coffee and homemade cakes baked from local ingredients. The owner aims to educate people about coffee and cultivate a small community of like-minded individuals. As part of this initiative, one of the designs includes a loyalty card.
About the business
The Lungomare brand’s identity embodies the serene and idyllic lifestyle of seaside living. This essence is echoed in the colour palette, featuring tranquil shades of blue complemented by soft hues of pink, reminiscent of the breathtaking sunsets visible from the café.
To further evoke the seaside identity, a charming illustration of a seagull perched atop a cup of coffee has been added to the logo variation.
